Boss: Our data quality is good, nothing breakdown
IT: Our data quality is good, there are some unimportant known issues, but all under control
BI Developer: All data is from source systems, the quality should be good. Hay, look, how cool is the dashboard I built
Business Users: Once again, those reports don’t make sense at all. I am busy, no time to report to IT, data-driven is not suitable for our business, let’s trust our experts’ instincts and get job done.
Boss: We have built a successful data-driven company, our experience is…